Megan Collins · Jewellery brand coach10 years selling my own jewellery

I helpjewellersget seen, get stocked, find what makes them different and sell with confidence.

10 years selling my own jewellery. Stocked at the Museum of London and Yorkshire Sculpture Park. Featured in Vogue, Glamour and Tatler. Now I help jewellers build brands that feel like them, not like everyone else’s.

Find where to start See everything I offer

Featured in & stocked by

Hi, I’m Megan

I started at a bench in a tiny London bedroom.Now I live in Bali and help jewellers build brands that feel like them

I built a 6-figure jewellery business that sold internationally, with my work in galleries, museum shops and magazines. Your dream business might look a lot like mine, or completely different.

Either way, I’ll never copy and paste someone else’s strategy onto your brand.

It should excite you and fit your life, and that’s what I shape my support around.

Read my story

Where are you at?

Two quick questions, and I’ll show you where to start

1Where’s your jewellery business right now?

2What feels hardest right now?

Where I’d start

Answer the two questions and I’ll point you to the one place I’d start if we were sitting down together.

Ways to work with me

Everything I offer, at a glance

Instagram

InstaGold

Get found by the people who’ll love your jewellery.

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Your brand

Magnetic Jewellery Brand

Go from blending in to being the brand customers remember.

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Shops & galleries

Get Stocked

Know exactly what a shop needs to see from you, so approaching the ones you love stops feeling so scary.

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For InstaGold clients

The Visibility Lounge

Monthly support while you put InstaGold into practice, with 2 live Q&A calls a month.

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Shaped around you

Work with me 1:1

No two brands are the same, so we start with yours. By application.

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Can’t decide?

See them side by side

What’s inside each one, how it runs and who it’s best for, all on one page.

Start here →

Launching a collection soon?

The Jeweller’s Collection Launch Blueprint

Everything you need to plan, market and sell your next collection with confidence. A 27-page guide and workbook, with an 8-week launch checklist.

£37, instant download.

Get the guide, £37 See what’s inside

From the jewellers I work with

Their words, not mine

Behind the scenes“You’re not trying to make us fit into the Instagram craziness.”

Message: I just had to share how incredible this last month’s sales have been! I’m so beyond grateful to you and your CSA course. Getting off Etsy and onto my own website was the best move ever

When I first started following your content on Instagram, everything you said made complete sense to me, but it wasn’t until I started the MJB course that I could actually understand the steps I needed to follow… The course is very practical and easy to apply… Before, I would always try to guess how to achieve success and sales with my brand, and now I know exactly how to do it!

Bianca

YouTube comment from Deb: purchased this course and it was explained so simply, my DSLR isn’t so scary anymore, worth the purchase

“The very first lesson that I took, I was like, this makes so much sense.”

DM: I hit 16k in sales this month, my best month yet — Put my Instagram advice into practice

DM from Cristina: thank you Megan for the InstaGold course, I feel a lot more confident about posting now

…the sense of community and just talking to likeminded people. I also find the prompts helpful, and I try to answer as many as I can. It helps me reflect on my own business and everything around it and get feedback.

A Lounge member

Community comment from Lize: a new stockist at a popular hairdresser, and I’m way more confident in my work and pricing

Message: It completely changed my way of thinking, my being in life, from uncertain to certain, from invisible to visible

Community post: my first market in ten years, I tripled the investment, my prices were the highest in the market and I was the best seller

Behind the scenes“Now I can see the light at the end of the tunnel.”

DM: I felt so lost with my Instagram, I feel like I have a plan now — A client, after my guide

Community post from Rea: I made two sales today and a collaboration, I am in my first week and loving the course

Community post from Barbara: new customers asked for personalised amulets, understanding my target audience better has helped

Behind the scenes“You are the person I want to work with.”

Community post: thank you Megan and everyone for your encouragement and support, I would not be here without this support system

DM: My reels are popping off and I’m finally getting sales through IG

“A few reels did very well. Not boom, but good. So I’m very happy about it.”

Community post from Lize: I just completed the photography module and it’s just bomb, look at my pictures now, with a photo of her rings on white fur

DM: ending the first quarter with 37k in sales when I used to only make 20k for the whole year — Put my Instagram advice into practice

Community post from Diana: I realise how good InstaGold is for me, a pendant sold in less than 24 hours

I attended a galentines party last night where I only knew the host and everyone there loved my jewelry. And all were my target audience! It was so inspiring to see how interested they were when I told them about my brand.

Janet

Behind the scenes“I went and put it straight away on my Instagram bio.”

Post insights: this post is getting 586% more views than your typical post, 42,106 views — A client’s post insights

DM: I have gained 4,000 followers since we talked Monday — After a call with me

DM from Suzanne sharing her reels: not even 24 hours and 500 plus views, what!!

“Megan’s coaching was exactly what I needed to get unstuck.”

An Instagram grid before and after InstaGold — Grid before and after

A client’s note about finding her voice, questioning her limiting beliefs and finally starting to film

Instagram story of a laptop showing a congratulations slide: the course I started following in January with Megan is finished, so many practical things I’ve learnt

DM: I think I was at 5000 followers and now I am at 28k

Community post from Sadie: I made a minimum of 1 sale a week for 7 weeks in a row

DM: just finished section 1 of your course, it’s so helpful

Behind the scenes“What I feel like I solidified this week was the dream customer and the tone of voice.”

DM: I’m almost at 10k in just a couple of weeks

DM: Yesterday I officially hit my 100k sales goal of the year and it’s only July. I’m finally a six figure business — Put my Instagram advice into practice

WhatsApp from Victoria: I JUST MADE A SALE RIGHT NOW MEGAN!!! IM CRYING!!! Then Megan’s voice note, Victoria’s thank you, and Megan: You are sooo very very welcome

Thank you for all the support and all the effort you put in! It really shows that you’re genuinely interested and passionate about helping us, and that’s much appreciated.

Therese