Your profile
A vague bio, a mismatched grid, missing calls to action. These are the tiny things that make the right person land on your page and leave without following.
Your profile does the selling before you have said a word.
InstaGold
Get found by the people who’ll love your jewellery
I built a 6-figure jewellery business that sold internationally. Stocked at the Museum of London, Yorkshire Sculpture Park, New Ashgate Gallery, a gallery in Bath and EC One in London. Featured in Vogue, Glamour and Tatler. Invited to an Anthropologie pop-up in London. Won a Fab Atelier award with Swarovski in Austria, with a year’s mentorship from two Austrian designers. 10 years selling jewellery on Instagram, now teaching jewellers to do the same.
A shop in Seattle found my page with about 4,000 followers and ordered 164 pieces. That page is what I teach.
Instagram is where your customers already are. Most jewellers are using it completely wrong.
You are posting. You are showing the work. Maybe the likes are fine. But almost none of it turns into anyone actually buying a piece, and you cannot tell whether the problem is the photos, the captions, the times you post or the algorithm.
It is usually none of those. It is that the account has no job. InstaGold gives it one.
The curriculum
By the end you have a working system
Each part builds on the last, so the account brings in sales while you get on with making.
Your numbers
Most jewellers either ignore their analytics or feel buried by them. Both cost you. This makes the data simple and genuinely useful.
You know what is working and stop paying for what is not.
Your content
Multiple content frameworks, some face-forward, some entirely product-led, some with you nowhere in frame. You find the one that fits how you actually are.
You never sit staring at a blank screen wondering what to post.
Your DMs
Most jewellers leave money in their inbox. Someone comments, you say thank you, they disappear. A natural, non-pushy framework that turns curiosity into a conversation.
Your inbox becomes your best sales tool.
What jewellers say about InstaGold
In their own words, straight from DMs and the community.
I just finished the course today and I loooved it!!! It's a really great system that you created, it changed the way I look at reels and Instagram in general. And the checklist for what you need to make a good reel = GOLD! It just feels so much easier now and I already have so many ideas.
All I can say is thank you Megan for the InstaGold course! I was counting down the days when it was being released and went through it so quickly. One thing I was struggling with was a cohesive Instagram grid and I feel a lot more confident about posting now with a little preparation.
This week my win has been to finally be consistent on Instagram the whole week. I even made a reel and I'm starting to see more interaction than usual. I realise how good InstaGold is for me. Also I made a beautiful pendant and after uploading it to stories it was sold in less than 24h.
My reels are popping off!!! I'm finally getting sales through IG!! This InstaGold course of yours has opened my eyes in so many ways!! Where were you 2 years ago!?
Loved the course! Really set straight what steps I was missing and helped me structure my reels so much better. I think I was at 5,000 followers and now I am at 28k!
The DMs, as they came in
This is for you if
- You sell jewellery and Instagram is where your customers already are
- You post but it does not turn into sales
- You would rather have a system than another growth hack
- You have no marketing or tech background and want it shown, not explained
This is not for you if
- You want followers rather than customers
- You want someone to run the account for you
- You are not willing to post at all
- You want overnight results
For InstaGold clients only
And when you want company, there is the Lounge
The Visibility Lounge is my community for InstaGold clients: 2 live Q&A calls with me every month, weekly prompts, and a room full of jewellers working through the same system as you. £49.99 a month, cancel anytime. Pay in full and your first month is included.
One programme, two ways to pay for it
Identical access either way, from the moment you enrol.
Pay monthly
Spread over 3 payments, everything unlocked from day one.
- Every module, from the moment you enrol
- Lifetime access and every update
£229 × 3 months, total £687
Enrol on the payment planSave £90
Pay in full
One payment, never think about it again.
- Every module, from the moment you enrol
- Your first month of the Visibility Lounge, included
- Lifetime access and every update
£597 one payment
Enrol and pay in fullBefore you enrol
Yes. InstaGold was built for jewellers with no tech or marketing background. Every module has screen-recorded walkthroughs where I show you exactly what to click and what to write, step by step. If you can use Instagram at a basic level, you have enough.
No. The content module covers several frameworks, some face-forward, some entirely product-led, some with you not in frame at all. You will find the approach that suits you and it will still work.
Most jewellers notice a shift in the first two weeks, though not necessarily in follower count. It shows up as clarity, confidence and better quality engagement. The DM conversions and sales usually come once the content and DM modules are in play.
Access is identical either way, every module from day one. Paying in full is £597 and includes your first month of the Visibility Lounge. The plan is 3 monthly payments of £229, so £687 in total. Both include lifetime access and all future updates.
My community for InstaGold clients only: 2 live Q&A calls with me every month, weekly prompts and a room full of jewellers working through the same system. It is £49.99 a month, cancel anytime, and your first month is included when you pay in full. Your link to join is inside the course.
No. You get instant, unrestricted access to everything the moment you enrol, so InstaGold is non-refundable. Please make sure it is right for your stage before you buy, and email me first if you are unsure at all.
Four weeks from now, your account could be doing its job
Same pieces, same hands, same hours. A completely different result from the same account.
Enrol in InstaGold