The Instagram course for jewellersMegan Collins

Get found by the people who’lllove your jewellery

I built a 6-figure jewellery business that sold internationally. Stocked at the Museum of London, Yorkshire Sculpture Park, New Ashgate Gallery, a gallery in Bath and EC One in London. Featured in Vogue, Glamour and Tatler. Invited to an Anthropologie pop-up in London. Won a Fab Atelier award with Swarovski in Austria, with a year’s mentorship from two Austrian designers. 10 years selling jewellery on Instagram, now teaching jewellers to do the same.

Enrol from £229 a month Read my Instagram story

Megan holding a pile of jewellery orders, packed and ready to send

Five-star reviews from Megan's jewellery customers

10 yearsselling my own jewellery on Instagram

Only for jewellersEvery example in the course is a jewellery account, so there’s nothing to translate from another industry.Built by a jeweller.

Featured in & stocked by

Sound familiar?

Everybody likes your jewellery.Hardly anybody buys it.

You post. You show the pieces. The likes come in, the odd heart-eyes comment… and then nothing. Every post feels like a big question mark. Will they like this? Will it just do terribly?

So you post in a burst after a photoshoot, then disappear for weeks. And you can’t tell if it’s the photos, the captions, the time you post or the algorithm.

It’s usually none of those, and it is NOT your fault! Your posts just aren’t speaking to the person who’d buy yet. InstaGold shows you who she is, and what to post so she stops, follows and buys.

Follow her through your account

Let’s find where you’re losing her

Every sale on Instagram starts with someone who’s never heard of you. There are 4 places jewellers tend to lose her along the way.

Tap the ones that sound like you.

Stop 01: She finds you

It's so easy to blame the algorithm. Most of the time the posts are made for everyone, so they don't travel to anyone in particular. Once you know exactly who she is and what stops her scroll, your posts start landing in front of the right people.

Inside InstaGoldContent that finds the right people, not just more people.

Tap every stop where you’re losing her.

Join InstaGold See what’s inside

My Instagram story

I’ve been exactly where you are. Here’s what changed it for me.

Where it started
A bench in a tiny London bedroom
I launched my jewellery brand in 2015 and ran it alongside a part-time teaching job for 7 years. I answered DMs from the school toilets and did my Instagram whenever I could squeeze it in.
The frustrating years
Posting in bursts, then nothing
I'd post a flurry after every photoshoot, then disappear for weeks. I'd set everything up to film and then couldn't press record, because I didn't know who I was talking to.
Around year 4
I thought I'd done everything right
I had the branding, the website, and I’d even written down my target audience like a good little business owner: “women aged 30 to 50 with extra money for handmade jewellery”. Tick! And hardly anyone online cared. Well, just my friends and family. You can’t talk to an age bracket, so I never knew what to post.
The turning point
Then I stopped trying to work it out alone
I watched a masterclass from someone selling an Instagram course, and my very first thought was “pffft, I could do this myself.” But if I could have done it myself, why hadn’t I done it by now? Ouch. But fair. So I bought the course. The moment I saw what a real target audience looked like (one specific woman, not a whole age bracket!) I suddenly knew what to post.
The month after that, a shop in Seattle I’d never heard of found me on Instagram and ordered 164 pieces. One order, worth US$8,500.
I had about 4,000 followers at the time!! Then Yorkshire Sculpture Park invited me to stock, and my own sales finally started.
Why InstaGold exists
The course I wish I'd had
Neither of the Instagram courses I bought was made for jewellers, so I had to translate everything from another industry all on my own. You shouldn’t have to! InstaGold is only for jewellers, with a jewellery account in every single example, and it’s built on 10 years of selling my own jewellery on Instagram.

Nothing about my jewellery changed. NOTHING. I just finally knew who I was speaking to.

DM: My reels are popping off and I'm finally getting sales through IG

DM: I hit 16k in sales this month, my best month yet

DM: ending the first quarter with 37k in sales when I used to only make 20k for the whole year

Picture this instead

Imagine opening Instagramand knowing exactly what to post.

You know who you're talking to, so the ideas don't run out.
Someone you've never met lands on your account, gets it in 3 seconds and follows.
She messages about a piece, and replying feels easy, not salesy.
Orders start coming from people who found you there, while you get on with everything else.

See what’s inside

What's inside

05 parts

Here's howwe fix it,in 5 simple parts

Each part builds on the last, so you're never trying to fix everything at once.

part 01
Your customer
Who she is, what she loves and why she'd choose you over anyone else. Everything on your account is built on this, which is why it comes first.
You know exactly who you're talking to, so you always know what to say.
part 02
Your profile
A vague bio, a mismatched grid, no clear next step. These are the little things that make the right person land on your account and leave without following.
Your bio, grid and highlights do the introducing for you.
part 03
Your numbers
Most jewellers either ignore their analytics or feel buried by them. This part makes them simple, so they finally tell you something useful.
You know what's working and stop spending time on what isn't.
part 04
Your content
There are lots of ways to create content: some with your face, some all about your pieces, some with you nowhere in sight. You find the one that actually feels like you.
You never sit staring at a blank screen wondering what to post.
part 05
Your DMs
Someone comments or messages you, and you’re not sure what to say without sounding pushy. This part is about talking to her like a person. No scripts, and no icky salesy feelings!
People who message you feel looked after, and come back when they're ready.

It can work for you too

It’s worked for jewellers just like you

Some took InstaGold, some worked with me in other ways, and every one of them started exactly where you are. In their own words, straight from my DMs, emails and community.

I just finished the course today and I loooved it!!! It's a really great system that you created, it changed the way I look at reels and Instagram in general. And the checklist for what you need to make a good reel = GOLD! It just feels so much easier now and I already have so many ideas.

Una InstaGold

“A few reels did very well. Not boom, but good. So I'm very happy about it.”

Post insights: this post is getting 586% more views than your typical post, 42,106 views — A client's post insights

Community post from Lize: started being more consistent on Instagram, and her reel passed 1,000 views when her reels normally reach 500 to 600

DM from Suzanne sharing her reels: not even 24 hours and 500 plus views, what!!

DMs and insights: such a great course, so much value for so little money; just hit a million views in 3 days; 4,075,915 accounts reached in 30 days

DM: I'm almost at 10k in just a couple of weeks

DM: I have gained 4,000 followers since we talked Monday — After a call with me

DM: just finished section 1 of your course, it's so helpful

DMs: 300+ followers in less than 48 hours, and a POV reel that gained almost 1,000 new followers and added about 100 people to her email list

Behind the scenes“I went and put it straight away on my Instagram bio.”

An Instagram grid before and after InstaGold — Cristina's grid, before and after

DM: I'm on module 2 and this is already better than the 15k marketing course I paid for last year

A client's note about finding her voice, questioning her limiting beliefs and finally starting to film

DM: I felt so lost with my Instagram, I feel like I have a plan now — After my free guide

Community post from Suzanne: a b-roll that had more views in 24 hours than in a year

“After working through sections one and three of InstaGold, I shared my first Instagram post tonight using what I'd learnt... The difference in engagement compared with what I would usually see is incredible, especially from the very first post.”

Louise

Community post from Diana: I realise how good InstaGold is for me, a pendant sold in less than 24 hours

DM from Cristina: thank you Megan for the InstaGold course, I feel a lot more confident about posting now

Tarah had 13,000 followers and was deleting any reel that got under 1,000 views. About 2 weeks after putting InstaGold in place, she messaged me: her reels were going viral.

Tarah

DM: loved the course, really set straight what steps I was missing

DM: I think I was at 5000 followers and now I am at 28k

Message from Özge: this reel accidentally went big and brought 500 followers, our 1:1 call is a big part of it — Özge, after a 1:1 call

DM: I've learned so much and gotten so much inspiration from the course, it really is gold

This is for you if

You sell jewellery and Instagram is where your customers already are
You post, but it doesn't turn into sales
You'd rather have a system than another growth hack
You don't have a marketing or tech background, and you'd love someone to just show you

It’s not for you if

You want followers rather than customers
You'd like someone to run your account for you
You'd rather not post at all
You want overnight results

Megan at her dining table, smiling at her laptop

For InstaGold clients only

And when you want company,there’s the Visibility Lounge

The Visibility Lounge is my community for InstaGold clients: 2 live Q&A calls with me every month and a room full of jewellers working through the same system as you. £49.99 a month, cancel anytime.

Read about the Visibility Lounge

One programme, two ways to pay for it

It’s exactly the same course either way. You just pick how you’d like to pay.

Inside InstaGold: video lessons on a laptop, tablet and phone, with 30 Days of Content Ideas and the USP task sheet

Pay monthly

Spread over 3 payments, everything unlocked from day one.

Every lesson, from the moment you enrol
Finding your dream customer, step by step
Your bio, grid and highlights, set up to turn visitors into followers
Content ideas for every style: with your face, without it, or just your pieces
Your numbers made simple, so you know what's working
What to say in DMs so it never feels salesy
The Reels checklist, an AI prompt for your dream customer and the USP task sheet
Bonus: 30 Days of Content Ideas
Lifetime access and every update

£229 × 3 months, total £687

Enrol on the payment plan

Save £90

Pay in full

One payment, and you’re done.

Every lesson, from the moment you enrol
Finding your dream customer, step by step
Your bio, grid and highlights, set up to turn visitors into followers
Content ideas for every style: with your face, without it, or just your pieces
Your numbers made simple, so you know what's working
What to say in DMs so it never feels salesy
The Reels checklist, an AI prompt for your dream customer and the USP task sheet
Bonus: 30 Days of Content Ideas
Lifetime access and every update

£597 one payment

Enrol and pay in full

Questions jewellers ask me before they join

I'm not techy at all. Will I keep up?

Yes! I wasn’t techy either. When I started teaching I couldn’t even work a Word document, no exaggeration!! You don’t need to be techy. You need to be shown, by someone who’s done it in your industry. I show you exactly what to click and what to write, step by step, on screen. If you can post on Instagram, you’ve got everything you need.

Do I have to show my face?

No! You don’t have to be the face of your brand, and you don’t have to tell your personal story either. (I did NOT want to be on camera at first!) InstaGold covers lots of ways to create content: some with your face, some all about your pieces, some with you nowhere in sight. You’ll find the one that feels like you, and it’ll still work.

How quickly will I see something change?

Most jewellers tell me it feels different within the first couple of weeks. Not always in the follower count! It’s usually that you finally know what to post and who it’s for, and the conversations in your DMs get better. Orders tend to follow once the right people keep seeing posts that are made for them.

What's the difference between paying in full and the plan?

You get exactly the same either way, everything from day one. Paying in full is £597. The plan is 3 monthly payments of £229, so £687 in total. Both come with lifetime access and every future update.

What's the Visibility Lounge?

My community for InstaGold clients only: 2 live Q&A calls with me every month and a room full of jewellers working through the same system. It's £49.99 a month, cancel anytime. Your link to join is inside the course.

Is it refundable?

No. You get instant access to everything the moment you enrol, so InstaGold is non-refundable. If you’re not sure it’s right for you, email me before you buy and I’ll tell you what I think. It’s me who answers. :)