A lookbook
So a shop owner sees the collection and the brand behind it in one go, instead of scrolling your feed and guessing.
The September group
Get your jewellery into shops
Six weeks, five makers, and the exact process I used to get stocked in 30 shops worldwide.
4 of 5places left
- 1st SeptThe group starts
- 4 of 5Places left
- 6Live calls with me
- 28th AugApplications close
My own jewellery has been stocked by
- Anthropologie
- Wolf & Badger
- Not On The High Street
- Museum of London
- Yorkshire Sculpture Park
- E.C. One
- New Ashgate Gallery
- The Biscuit Factory
- Craft & Design
You already know your pieces would look right in that shop. Getting them there is the bit nobody explains.
You have walked into a boutique, looked at the shelf, and thought it. You have saved shops on Instagram. You have told yourself you will get in touch once the website is better, once the photos are better, once the collection is bigger.
What do I even say? Who do I ask for? Email or walk in? What if I am too small? What if my prices are too high? What if they ask me something about numbers and I freeze? What if I send it and nobody replies?
You are almost certainly more ready than you think. What you are missing is not confidence. It is the process, in order, with the materials to go with it.
Six weeks later you are holding a stockist kit
One you can use again and again. A shop owner has to understand your pieces, decide they suit their customers and work out how to order, usually while doing three other things. This is what makes that easy for them.
A line sheet and order form
Your range, your terms, your minimums. The document that makes you easy to buy from.
A shortlist of shops that fit
Not every shop. The ones your pieces actually belong in, and a plan for the order you approach them in.
Pitch angles you can reuse
Openers you can adapt for a boutique, a gallery and a museum shop, because they are not the same conversation.
A follow-up rhythm
What to send, when to send it, and what to do the day a shop says yes. So silence stops feeling personal.
The six weeks
36 lessons, in the order you actually need them
016 lessons
How shops actually think
Wholesale against consignment, markup, commission splits, and what runs through a shop owner's head when they decide. Plus the USP work that tells you which shops are yours.
023 lessons
Your brand, checked over
If a shop is interested they will look you up. Your feed does not need to be perfect, it needs to answer the 9 things a buyer looks for.
036 lessons
Build the materials
Product presentation, your lookbook, your line sheet, your order form, and choosing what to put in front of a shop first.
049 lessons
Find the shops
Where to look, how to read a shop before you contact it, how to warm one up, and what to have ready before you send anything.
055 lessons
Pitch week
You send them. Email, DM, in person, video. This is the week the work leaves your bench and lands on someone's desk.
067 lessons
After the yes
Stock tracking, delivery notes, invoices, reorders. The unglamorous part that turns one order into a stockist who keeps buying.
In 2021 I paid an agency to get me into shops. Six months later they had brought in nothing.
They stopped answering me and kept about £2,000 of my samples. So I went back to doing it the way I had taught myself, and in one day of outreach, 9 out of 10 shops said yes.
My own pieces were stocked in shops, galleries and museum stores across the UK and abroad. Not because the jewellery was better than yours. Because I had worked out what makes a shop able to say yes: clear pieces, clear prices, and materials that answer the questions before they are asked.
Megan x
- 30+shops stocked my jewellery
- £5k+a month from shops
- 9 of 10said yes in one day
What happened when they stopped guessing and started asking
Different stages, different countries, same six weeks. In the last group, all five makers are now stocked.
Stocked in 3 shops
Tara had reached out to shops before and heard nothing back. By pitch week her brand was stronger, her materials were ready, and she could answer what a shop asked.
Tara Ireland
92 pieces, EUR 7,532
Jo joined wanting to take the next step with wholesale. By the end of the six weeks a shop in Paris had placed an order, and it was not a trial one.
Jo Paris order
17 interested from 25 shops
Maria started with 5 because she did not have the stock for more. 3 months later she was in 12 stores and had hired her first assistant to help make pieces.
Maria Final week
First shop, before week 6
A new mum building a part-time business from home. She did not wait until she felt established to learn what a shop-ready brand needed.
Veronica Australia
Three ways to join
Start with the group that begins 1st September
Only 4 of 5 places left
The September group
The full programme, plus 6 weekly calls with me and 4 other makers going through it at the same time as you. Starts Tuesday 1st September.
- 6 live group calls, one a week, all recorded
- Your pitches reviewed before you send them
- Capped at 5 makers so there is room for real questions
- Everything in Get Stocked, kept for life
£1,497 or 3 × £597
Book a Stockist Plan Call30 minutes with me, free. I will tell you honestly whether shops are your next move.
Get Stocked
The same 6 weeks and 36 lessons, on your own, starting the minute you join.
- All 36 lessons, yours for life
- Lookbook, line sheet and order form templates
- The Stockist-Ready Guarantee
£997 or 3 × £397
Start todayPay in 3 insteadGet Stocked VIP
Everything above, with me working alongside you privately for the whole six weeks.
- 6 private 1:1 calls with me
- I review your lookbook, line sheet and order form myself
- Start whenever you are ready, no cohort date
£2,497 or 3 × £997
Book a Stockist Plan CallVIP places are limited and confirmed on the call.
Applications for the September group close Friday 28th August, 23:59 UK.
This is for you if
- You make jewellery and you know it would sell in the right shop
- You want a route to sales that is not only Instagram, your website or markets
- You have 6 to 10 pieces that work together across a range of prices
- You can make more when something sells out
- You are willing to contact shops, even if it makes you nervous
- You want to be walked through it step by step, in order
This is not for you if
- You want someone else to do the outreach for you
- You want guaranteed orders
- You are not open to looking honestly at your pricing and presentation
- Every piece you make is one of a kind and cannot be repeated
- Your pieces take so long to make there is no room for a wholesale margin
- You do not yet have the time to handle orders and make more stock
Before you book
30 minutes with me. I look at your pieces, your prices and where you are selling now, and tell you whether shops are the right next move for you. If they are, we talk about which of the 3 ways to join fits. If they are not, I will say so and point you somewhere more useful. There is no obligation either way.
Six weekly calls with me and 4 other makers going through it at the same time. You send your pitches in the same week they do. The group is capped at 5 so there is room for everyone's actual questions, and every maker in the last group is now stocked.
The lessons are self-paced and you keep them for life. The September group adds 6 live calls on top, one a week, starting Tuesday 1st September. If you cannot make one, the calls are recorded.
No. Week 4 is how to find them. Most makers arrive with a vague list of dream shops and leave with a real shortlist and a reason for each one.
No. A shop owner is not counting your followers. They are working out whether your pieces suit their customers and whether you look like someone who will be straightforward to order from. Week 2 is about making your feed answer that.
That is the most common way makers arrive here. Silence usually means the shop was wrong for you, the email did not give them enough to go on, or nobody followed up. All 3 are fixable, and Tara joined on exactly that story.
Yes, on all 3 options. Get Stocked is £997 or 3 payments of £397. The September group is £1,497 or 3 payments of £597. VIP is £2,497 or 3 payments of £997.
Work through the core steps, build your lookbook, line sheet or order form, and prepare your first outreach plan. If you still do not know what to send, email me within 60 days and I will review it and tell you what to tighten. It is a promise about your readiness, not a promise that a shop will order.
No, and be careful of anyone who says otherwise. What it gives you is the process, the materials and the shortlist, so you are approaching the right shops properly instead of hoping to be found.
This is a digital programme, so all sales are final. That is exactly why Group and VIP are sold on a call, so you are not guessing about the fit before you pay.
Your pieces are not meant to live in a drawer
The group starts Tuesday 1st September and there are 4 places left. Book the call and I will tell you straight whether shops are your next move.
Book a Stockist Plan CallFree, 30 minutes, no obligation either way.