A lookbook
So a shop owner sees the collection and the brand behind it in one go, instead of scrolling your feed and guessing.
Get Stocked · Six weeks
Get your jewelleryinto shops
6 weeks of lessons, the templates, and the exact process I used to get stocked in 30 shops worldwide.
30Shops worldwide
6Weeks
36Lessons
Featured in & stocked by
Sound familiar?
Your pieces would look right in that shop.Getting them there is the bit nobody explains.
You’ve walked into a boutique, looked at the shelf and thought it. You’ve saved shops on Instagram. You’ve told yourself you’ll get in touch once the website’s better, once the photos are better, once the collection’s bigger…
What do I even say? What if I’m too small? What if my prices are too high? What if they ask me about numbers and I freeze? What if nobody replies?
You’re more ready than you think! You don’t need more confidence. You need someone to show you what to do, in what order, and what to send.
Picture this instead
Imagine walking past a shop you loveand seeing your pieces in the window.
- A shop owner looks at your lookbook and asks for your order form.
- An order comes in, and a few months later, a reorder.
- You know your prices work for you and for the shop.
- Someone tells you they found your jewellery in a little shop in another city.
Megan Collins
An agency promised to get me into shops.Six months later, they’d brought in nothing.
They reached out to me, and I said yes to save time. I handed over £2,500 worth of samples and paid them £800 a month. Every time I chased, there was another excuse. Then they blocked me and disappeared, samples and all.
So I went back to doing it myself. In Brussels I walked into 10 shops in one day, and 9 said yes. It wasn’t luck, and it wasn’t that my jewellery was better than yours. I knew what a shop needs to see before it can say yes.
- 30+shops stocked my jewellery
- £5k+a month from shops
- 9 of 10said yes in one day
30+ shops stocked my jewellery
This is what itlooked like.
Six weeks later you’re holding a stockist kit
One you can use again and again. A shop owner has to understand your pieces, decide they suit their customers and work out how to order, usually while doing 3 other things. This is what makes that easy for them.
A line sheet and order form
Your range, your terms, your minimums. The document that makes you easy to buy from.
A shortlist of shops that fit
Just the ones your pieces actually belong in, and a plan for who to approach first.
Knowing how to approach each shop
A boutique, a gallery and a museum shop aren't the same conversation. You'll know what each one needs from you.
A follow-up rhythm
What to send, when to send it, and what to do the day a shop says yes. So when a shop goes silent, you know what to do next instead of taking it personally.
Getintoshops
the 9 things a buyer looks for
The six weeks
06 weeks
Six weeksto yourfirst shop order
week 01 How shops actually think
Wholesale or consignment, markups, commission splits, and what runs through a shop owner's head when they decide. Plus the USP work that tells you which shops are yours.
week 02 Your brand, checked over
If a shop is interested, they'll look you up. Your feed doesn't need to be perfect, it needs to answer the 9 things a buyer looks for.
week 03 Build the materials
Product presentation, your lookbook, your line sheet, your order form, and choosing what to put in front of a shop first.
week 04 Find the shops
Where to look, how to tell if a shop is right for you, and what to have ready before you approach a single one.
week 05 Pitch week
You approach the shops on your shortlist, with everything they need to say yes. This is the week your pieces leave your hands and land on someone's desk.
week 06 After the yes
Stock tracking, delivery notes, invoices, reorders. The less glamorous bit that turns one order into a shop that keeps ordering.
Here’s what happened for jewellers who joined
They were all at different stages, in different countries. In the last group, all 5 jewellers are now stocked!
92 pieces, EUR 7,532
Jo joined wanting to take the next step with wholesale. By the end of the six weeks a shop in Paris had placed an order, and it wasn't a trial one.
Jo Paris order
17 interested from 25 shops
Maria started with 5 because she didn't have the stock for more. 3 months later she was in 12 stores and had hired her first assistant to help make pieces.
Maria Final week
First shop, before week 6
A new mum building a part-time business from home. She didn't wait until she felt established to learn what a shop-ready brand needed.
Veronica Australia
If you make jewellery
and want it in shops
Who this is for
This is for you if:
- You make jewellery and you know it would sell in the right shop
- You want a route to sales that isn't only Instagram, your website or markets
- You have 6 to 10 pieces that work together across a range of prices
- You can make more when something sells out
- You're willing to contact shops, even if it makes you nervous
- You want to be walked through it step by step, in order
It’s not for you if:
- You want someone else to do the outreach for you
- You want guaranteed orders
- You're not open to taking a fresh look at your pricing and presentation
- Every piece you make is one of a kind and can't be repeated
- Your pieces take so long to make there's no room for a wholesale margin
- You don't have the time yet to handle orders and make more stock
Two ways to join
On your own, or with me
Get Stocked
Work through it on your own, starting the minute you join.
- All 6 weeks and 36 lessons, yours for life
- How shops think: wholesale, consignment and markups explained
- Lookbook, line sheet and order form templates
- How to find the right shops, and approach them with confidence
- Pitch prep checklist, so you know you’re ready
- Delivery note, invoice and stock tracking templates
- What to do after the yes, so shops reorder
- The Stockist-Ready Guarantee
£997 or 3 × £397
Start todayPay in 3 insteadTailored
Everything in Get Stocked, shaped around you and your pieces, with me working alongside you privately for the whole 6 weeks.
- Everything in Get Stocked
- 6 private 1:1 calls with me
- I review your lookbook, line sheet and order form myself
- We build your shop shortlist together
- Help with your pricing, so it works for you and the shop
- Feedback on your outreach before you send it
- Start on a date that suits you
£2,497 or 3 × £997
Book a Stockist Plan CallTailored places are limited and confirmed on the call.
Questions jewellers ask me before they join
Book a call from the Tailored option above. In 30 minutes I look at your pieces, your prices and where you're selling now, so we both know Tailored is the right fit before you commit. There's no obligation either way.
The lessons are self-paced and you keep them for life. If you'd like me alongside you, Tailored adds 6 private 1:1 calls with me.
No! Week 4 is all about finding them. Most jewellers arrive with a vague list of dream shops, and leave with a real shortlist and a reason for each one.
No! A shop owner isn’t counting your followers. (That Seattle shop found me when I had about 4,000.) They’re working out whether your pieces suit their customers, and whether you’ll be easy to order from. Week 2 is about making sure your feed answers that.
That’s how most jewellers arrive here, so you’re in good company! Silence usually means the shop wasn’t right for you, they didn’t get enough to go on, or nobody followed up. All 3 are fixable.
Yes! On both. Get Stocked is £997 or 3 payments of £397. Tailored is £2,497 or 3 payments of £997.
Work through the core steps, build your lookbook, line sheet or order form, and prepare your first outreach plan. If you still don't know what to send, email me within 60 days and I'll review it and tell you what to tighten. It's a promise about your readiness, not a promise that a shop will order.
No, and be careful of anyone who says otherwise. What it gives you is the process, the materials and the shortlist, so you're approaching the right shops properly instead of hoping to be found.
This is a digital programme, so all sales are final. That's exactly why Tailored is sold on a call, so you're not guessing about the fit before you pay.
Your pieces aren'tmeant to livein a drawer
Start on your own today, or with me alongside you on Tailored.
See the two ways to join