Instant download
The Collection Launch Guide
- The 27-page guide and workbook
- Write-in pages to plan your own launch as you read
- Your 8-week launch checklist
- Example captions to get you started
£37
Get the guideThe Jeweller’s Collection Launch Blueprint
Launch yournext collectionwithout the crickets
So launch day feels like opening the doors to people who’ve been waiting for it, not crossing your fingers and hoping. A step-by-step guide and workbook, yours today.
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Sound familiar?
Months on a collection.Then crickets.
You pour months into a collection you love. You photograph it, you get everything ready, you press go… and then you sit there refreshing, waiting for the orders. And nothing happens.
So you start wondering. Was it the photos? The price? Should you have waited? Is it the jewellery?
It’s almost never the jewellery. The work of a launch happens before launch day: knowing who the collection is for, telling its story, and letting people fall for it before it’s even on sale.
I know how nerve-racking it is. When I launched my own website, I was terrified I’d be flooded with orders I couldn’t keep up with. It was slow. Once I knew exactly who I was designing for, my collections started selling out. This guide takes you through it, one step at a time.
Megan
Picture this instead
Imagine launch dayfeeling exciting, not terrifying
- You know exactly why this collection exists and who it’s for, so talking about it feels natural, not salesy.
- In the weeks before launch, people start messaging to ask when it’s out.
- Launch day comes, you open the doors, and the first orders come from people who’ve been waiting for it.
- You’re not glued to your phone wondering what to post. You know what happens next, and when.
- And however it goes, you know what to change, so your next launch feels even easier.
What’s inside
The whole launch, start to finish
It’s a 27-page guide and workbook. It starts 8 weeks before launch day and takes you right through to the days after, with space to plan your own launch as you go.
The mindset
Getting past the fears that stop jewellers committing to a launch, and setting a goal that excites you.
The plan
Your collection’s story, who it’s for and when it goes live, worked out before you post a thing.
The build-up
How to get people excited and waiting, so you’re not selling cold on launch day.
Launch day and beyond
What to do on the day, how to keep going after it, and an 8-week checklist so nothing’s forgotten.
“The jewellers who grow are the ones who launch, learn and improve. Not the ones who wait until conditions are perfect.”
This is for you if
- You’ve launched before, heard nothing, and started to wonder if it was you
- You have a collection you love and want to give it the launch it deserves
- You’d love launch day to feel exciting instead of scary
- You’d rather follow a plan than piece one together from free posts
From Megan Collins: I built a 6-figure jewellery business that sold internationally, stocked at the Museum of London, Yorkshire Sculpture Park and EC One in London, and featured in Vogue, Glamour and Tatler.
Questions before you buy
A 27-page PDF guide and workbook. You download it straight after checkout, and you can fill it in on screen or print it.
No, there are no videos. It’s a guide you work through at your own pace, with write-in pages and a checklist.
No! You need the right followers, not lots of them. A small audience that actually cares can bring in real sales.
It’s the fear that stops so many jewellers from ever fully committing to a launch. But a launch that doesn’t hit your goal isn’t a failure. It tells you something about your audience, your message or your timing, and you use it and go again. The guide shows you how to look back on it, so the next one’s easier.
Yes. It starts at 8 weeks before launch day and walks you through each step from there.
The Collection Launch Guide is about one launch: planning, marketing and selling your next collection. MJB is the full brand programme: your USP, your dream customer, your brand identity and voice. If you want to go deeper after the guide, MJB is the next step.
It’s a digital download with instant access, so all sales are final. If you’re not sure it’s right for you, email me before you buy.
Your next launchstarts before launch day
You’ve put months into this collection. Let’s give it the launch it deserves!
Get the guide, £37