£0 at her first markets, £600 at the next one
Heather came to MJB after 2 markets with no sales. A few weeks into building her brand foundations, she did another one and took £600!
Heather · MJB client
Magnetic Jewellery Brand
Build ajewellerybrandthat actually sells
The brand programme that gets you from blending in to being the brand customers choose, and remember.
I built a 6-figure jewellery business that sold internationally. Stocked at the Museum of London, Yorkshire Sculpture Park, New Ashgate Gallery, a gallery in Bath and EC One in London. Featured in Vogue, Glamour and Tatler. Invited to an Anthropologie pop-up in London. Won a Fab Atelier award with Swarovski in Austria, with a year’s mentorship from two Austrian designers. 10 years selling jewellery on Instagram, now teaching jewellers to do the same.
Featured in & stocked by
Sound familiar?
You’re doing everything rightand it’s still not working.
You’re posting consistently. You’ve watched every free tutorial. You’ve tweaked the photos, the hashtags, the prices. You might have bought a course or two.
And sales are still slow. You still second-guess every post. Other jewellers who are no more talented than you seem to be thriving.
The problem is that you don’t have a brand yet.
You have a collection of beautiful things, but no clear reason for someone to choose you over anyone else. That’s the bit we fix.
Where this comes from
For years my target audience was ‘women aged 30 to 50’
Women aged 30 to 50 with extra money for handmade jewellery. I had the branding, the website, the photos. Hardly anyone was interested, and I never knew what to post, because you can’t talk to an age range.
Once I could picture my customer as a real person, everything changed. I knew what to say, my aesthetic got clearer, and a shop in Seattle I’d never heard of got in touch. They loved the look of the brand and wanted me as their main jewellery label. They ordered 164 pieces in one go, worth US$8,500. Then Yorkshire Sculpture Park invited me to stock with them.
Pricing was the same lesson. When a London jewellery store took me on, my prices were far too low to work for either of us. I did the maths properly for the first time, doubted anyone would pay, and the pieces sold every month. There’s a customer for every price point. MJB is how you find yours.
164pieces ordered by one Seattle shop
~4,000followers at the time. It wasn’t about the numbers
30+shops went on to stock my jewellery
The Brand Clarity Check
6 questions,and you’ll know where you stand
Tap Yes or Not yet. Every ‘not yet’ shows you what I’d tell you on a call, and where MJB covers it.
- 01
I can say in one sentence why someone would choose my jewellery over anyone else’s.
- 02
I can picture my dream customer as one real person, not an age range.
- 03
Someone landing on my Instagram feed would get my brand’s vibe within a few seconds.
- 04
My fonts, colours, photos and captions all look and sound like the same brand.
- 05
I know what a stranger needs to see before they trust me enough to buy.
- 06
I know which 2 or 3 marketing channels suit my life, and I’m not trying to do them all.
Tap Yes or Not yet on each one
When I first started following your content on Instagram, everything you said made complete sense to me, but it wasn’t until I started the MJB course that I could actually understand the steps I needed to follow… Before, I would always try to guess how to achieve success and sales with my brand, and now I know exactly how to do it!
Before MJB
- You can't say in one sentence why someone should choose your jewellery
- Your customer is an age range, so you never know what to make or say next
- Your logo, colours, photos and captions don't quite look like one brand
- You price on what feels not too expensive, not on what the work is worth
- You're trying markets, Etsy, Instagram, shops and ads all at once, and burning out
After MJB
- You know exactly what makes your brand different, and who it's for
- You can picture your dream customer, so you know what to make and what to say to her
- Your logo, fonts, colours and voice all feel like one brand, written down in your Brand Brief
- You know how a stranger gets to know, like and trust you before she buys
- You price with confidence, using my pricing guide and calculator
- You've picked the 2 or 3 ways to sell that suit your life, and you have a plan to start
Magnetic Jewellery BrandThe curriculum
7 modules. In the order a brand actually comes together.
The curriculum
07 modules
Here's whatwe work on,one step at a time
module 01 Foundations + Your Live Brand Brief
Where your brand is now and where you want it to go. You start your Live Brand Brief here, the document every module adds to.
You leave with a clear starting point.
module 02 Finding Your USP
We find what actually makes your brand different. And no, “handmade with love” doesn’t count! I mean a real reason for the right people to choose you over anyone else.
You leave knowing exactly what you stand for.
module 03 Your Target Audience
No more “women aged 30 to 50”! We get to know her as one real person, with real wants and worries. Once you know her properly, you always know what to post and what to make next.
You leave knowing who to speak to and what she needs to hear.
module 04 Your Brand Vibe + Personality
This is where people start to SEE what makes you different. The look, the feel and the energy of your brand, so they get it the moment they land on your Instagram feed or your website.
You leave with a direction that feels like you.
module 05 Your Visual Identity + Brand Voice
Fonts, colours, photography style and templates, and how your brand sounds in every caption and email.
You leave with an identity you’re proud of.
module 06 Know, Like, Trust
How does a stranger become a customer? We map every step, from the first time she sees you to the moment she buys, so she trusts you all the way.
You leave understanding how followers turn into customers.
module 07 Your Marketing Channels + Roadmap
No more trying everything and hoping. We find the 2 or 3 marketing channels that suit your life, your budget and your brand, and turn them into a plan.
You leave with a roadmap you can start on Monday.
A sale every week for 7 weeks running
Sadie joined feeling stuck and unsure how to get consistent sales. She went from sporadic orders to a sale every single week.
Sadie · MJB client
From hoping to a clear path
Reka came as a skilled goldsmith relying on hope as a marketing strategy. Within weeks she had a clear route from where she was to where she wanted to be.
Reka · MJB client
Everythingyou get
Lessons you actually do
You’re not just watching videos. Every lesson has clear steps and templates, so you do it as you go.
The mindset side too
You can know exactly what to do and still talk yourself out of it. (I’m sure you know allll about this!) So every module helps with that too.
Lessons that fit your week
Short, focused lessons with simple action steps. Around 2 to 3 hours a week is enough.
Your complete Brand Brief
Your customer, vibe, fonts, colours and voice, all in one document. You'll keep coming back to it, and you can even hand it to someone else as a brief.
Colour palettes for jewellery brands
So your colours are decided in an afternoon, not agonised over for months.
Lifetime access
Go at your own pace, revisit anything, and keep every future update.
If you want a brand
people remember
Who this is for
This is for you if:
- You’re in hobby mode and want foundations from day one
- You’re showing up online but nothing is landing
- You’ve made some sales and know there’s more in it
- You can give it 2 to 3 hours a week
It’s not for you if:
- You want a quick fix or overnight results
- You want someone to do it all for you
- You’re not ready to put what you learn into practice
- You just want an Instagram growth hack
Two ways in
On your own, or with me
Both include every lesson and lifetime access. The difference is how much of me comes with it.
Most popular
Self-Paced
Everything you need to build your brand, at your own pace.
- The full 7-module curriculum
- Find your USP, with a step-by-step task sheet
- Get to know your dream customer, beyond age and income
- Your brand vibe, personality and moodboard
- Choosing your colours, fonts and logo
- Your brand voice, plus AI prompts for captions that sound like you
- How strangers get to know, like and trust you before they buy
- The marketing channels that suit your life, and a plan with clear goals
- Your Live Brand Brief
- Colour palettes for jewellery brands
- My pricing guide and calculator
- Lifetime access and every update
£997 or 3 × £397
Enrol in Self-PacedFull support
Tailored
6 weeks with me on your team, shaped around you and your brand, and backed by the Clarity Guarantee.
- Everything in Self-Paced
- 6 private 1:1 coaching calls with me
- WhatsApp support across the 6 weeks
- The Jeweller’s Collection Launch Blueprint
- The Clarity Guarantee
£3,997 or 6 × £697
Enrol in TailoredThe Clarity Guarantee
If you do the full 6 weeks and all your 1:1s on Tailored and you still don’t feel clear on where your brand is going, I’ll keep working with you until you’ve got a complete roadmap. I won’t leave you hanging.
Questions jewellers ask me before they join
Yes! This is the stuff I wish I’d had at the start. You get clear on what makes you different, who your customer is and what your brand looks and feels like, so you’re not guessing as you grow. It’ll save you months (in my case, years!) of trial and error.
Yes. Most of my clients have been making and selling for years, and still can’t work out why their brand isn’t standing out. You don’t start again from scratch. We build on what you already have.
Self-Paced is the full 7-module curriculum with your Brand Brief and the colour palettes, worked at your own pace. Tailored is all of that, shaped around you and your brand: 6 private 1:1 calls with me, WhatsApp support across the 6 weeks, the Collection Launch Guide and the Clarity Guarantee.
Around 2 to 3 hours a week. The lessons are short and focused and each one has simple action steps. On Tailored there's also a weekly call with me, roughly 60 to 90 minutes.
Yes! On both. Self-Paced is £997 or 3 monthly payments of £397. Tailored is £3,997 or 6 monthly payments of £697.
Not in this one. MJB is about your brand, which is the thing that makes Instagram (or anywhere else you sell) actually work. If it’s Instagram you want to get stuck into, that’s what InstaGold is for.
It comes with Tailored. If you do the full 6 weeks and all your 1:1s and you still don’t feel clear on where your brand is going, I’ll keep working with you until you’ve got a complete roadmap.
This is a digital programme with instant access, so all sales are final. If you’re unsure whether it’s right for your stage, email me before you buy and I’ll tell you straight.
A brand you'reproperly proud ofis closer than it feels
One that attracts the right customers, feels like you, and finally does justice to the jewellery you make.
See the two ways in