Your magnetic USP
We strip back the noise and find what genuinely makes your brand different. Not a handmade-with-love tagline, a real point of difference that makes the right people stop scrolling.
You leave knowing exactly what you stand for.
Magnetic Jewellery Brand
Build a jewellery brand that actually sells
The 6-week programme that gets you from blending in to being the brand customers remember.
Megan’s own work has been seen in
- Vogue
- Tatler
- Elle
- Glamour
- Anthropologie UK
- Swarovski award winner
You are doing everything right and it is still not working. The problem is that you do not have a brand yet.
You are posting consistently. You have watched every free tutorial. You have tweaked the photos, the hashtags, the prices. You might have bought a course or two.
And sales are still slow. You still second-guess every post. Other jewellers who are honestly no more talented than you seem to be thriving.
You have a collection of beautiful things without a clear reason for someone to choose you. Until that changes, nothing else will.
Before MJB
- Posting to Instagram with no clear strategy
- Pricing on what feels not too expensive rather than what the work is worth
- Second-guessing every caption, every reel, every launch
- Talent, but no strategy to turn it into consistent income
After MJB
- You know exactly who you are talking to and what makes them buy
- Your brand has an identity customers recognise and remember
- You price with confidence because you understand your value
- Every piece of content has a job to do
- A clear roadmap that turns your making into a real business
The curriculum
Six weeks, and each one builds on the last
Your dream customer
Not women aged 25 to 55. A real person with real desires. When you know them properly, the marketing writes itself.
You leave knowing who to speak to and what they need to hear.
Your brand vibe
This is where the USP becomes visible. The look, the feel and the energy, so people instantly get it when they land on your page.
You leave with a direction that feels unmistakably yours.
Visual identity
Fonts, colours, photography style, templates. The visual toolkit that makes your brand recognisable and professional.
You leave with a visual identity you are proud of.
The customer journey
How does a stranger become someone who buys? We map the whole route from discovery to checkout so you build trust at every stage.
You leave understanding how followers turn into customers.
Your sales strategy
No more trying everything and hoping. We find the 2 or 3 marketing channels that suit your life, your budget and your brand.
You leave with a plan you can start on Monday.
Everything inside the programme
6 step-by-step modules
Each builds on the last, from fuzzy and overwhelmed to clear and confident.
Action-led lessons and tasksheets
Not passive watching. Every lesson has clear steps and templates so you implement as you go.
Mindset woven in
You can have the best framework in the world and still self-sabotage. Every module handles that too.
Clarity on marketing methods
Social, stockists, markets, PR, SEO, ads. The full picture, and which of it fits your resources.
Your complete Brand Brief
A living document with your customer, vibe, fonts, colours and voice. Your north star, and you can even use it to brief someone else.
Lifetime access
Go at your own pace, revisit anything, and keep every future update.
Included with both options
InstaGold, my Instagram programme for jewellers
Instagram is the main sales channel for most independent jewellers, and most are using it wrong. Hashtags, reels, the algorithm, content planning and how to make it actually sell. Included free with DIY and VIP.
The talent was always there. What changed was the brand behind it
£0 at her first markets, £600 at the next one
Heather came to MJB after two markets with no sales. Within weeks of building her brand foundations, everything shifted.
Heather MJB student
A sale every week for 7 weeks running
Sadie joined feeling stuck and unsure how to get consistent sales. She went from sporadic orders to a sale every single week.
Sadie Gilker Vancouver
From hoping to a clear path
Reka came as a skilled goldsmith relying on hope as a marketing strategy. Within weeks she had a clear route from where she was to where she wanted to be.
Reka MJB student
Two ways in
Both include the full curriculum, InstaGold and lifetime access
The difference is how much of me comes with it.
Most popular
The DIY experience
Everything you need to build your brand, at your own pace, in your own time.
- The full 6-module curriculum
- 1 private 1:1 coaching call with me
- InstaGold, included
- Access to the industry tools
- Lifetime access and every update
£997 or 3 × £397
Enrol in DIYFull support
The VIP experience
Six weeks of direct access to me, with the guarantee that you leave with complete brand clarity.
- Everything in DIY
- 6 private 1:1 coaching calls with me
- WhatsApp support across the six weeks
- The Jeweller’s Collection Launch Blueprint
- The Clarity Guarantee
£3,997 or 6 × £697
Enrol in VIPThe Clarity Guarantee
Do the full six weeks and the 1:1s on VIP and still feel unclear about your brand’s direction, and I keep working with you until you have a complete roadmap. You walk away with clarity, or I do not stop.
This is for you if
- You are in hobby mode and want foundations from day one
- You are showing up online but nothing is landing
- You have made some sales and know there is more in it
- You are willing to do the work over six weeks
This is not for you if
- You want a quick fix or overnight results
- You want someone to do it all for you
- You are not willing to show up and implement
- You just want an Instagram growth hack
Before you enrol
Yes. MJB gives you the foundations every brand needs. You get clear on your USP, your customer and your vibe, so you grow with clarity instead of guessing. Starting here saves you months of trial and error.
Most of my clients come in after years of making and selling and still feel stuck on why their brand is not standing out. MJB refines and strengthens what you already have so you can get past the plateau.
DIY is the full curriculum plus InstaGold, a 1:1 session and the industry tools, worked at your own pace. VIP is all of that plus 6 private 1:1 calls with me, WhatsApp support across the six weeks, the Collection Launch Blueprint and the Clarity Guarantee.
Around 2 to 3 hours a week. The lessons are short and focused and each one has simple action steps. On VIP you also have a weekly call with me of roughly 60 to 90 minutes.
Yes, on both. DIY is £997 or 3 monthly payments of £397. VIP is £3,997 or 6 monthly payments of £697.
MJB is not an Instagram course. It gives you the brand clarity that makes Instagram, or any channel, actually work. InstaGold is included with both options and goes deep on Instagram itself.
On VIP: do the full six weeks and the 1:1s and still feel unclear about your brand's direction, and I keep working with you until you have a complete roadmap. You walk away with clarity, or I do not stop.
This is a digital programme with instant access, so all sales are final. If you are unsure whether it is right for your stage, email me before you buy and I will tell you honestly.
Six weeks from now you could have a brand you are genuinely proud of
One that attracts the right customers, feels unmistakably yours, and finally does justice to the jewellery you make.
See the two ways in