Jo: 92 pieces for a shop in Paris
She wanted to take the next step with wholesale. By the end of the 6 weeks, a shop in Paris had ordered 92 pieces, worth €7,532.
Hi, I’m Megan
I started at a benchin a tiny London bedroom.
Now I live in Bali and help jewellers build brands that feel like them, not like everyone else’s.
In between, I built a 6-figure jewellery business that sold all over the world. My pieces were on the shelves at the Museum of London, Yorkshire Sculpture Park and EC One, and in the pages of Vogue, Glamour and Tatler. I’ve been selling jewellery on Instagram for 10 years.
Your dream business might look a lot like mine, or completely different. Either way, I’ll never copy and paste someone else’s strategy onto your brand. It should excite you and fit your life, and that’s what I shape my support around.
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How I got here
I’ve been exactly where you are, and I remember how it feels
I didn’t come into coaching from a marketing agency or a business school. I came from a bench. For 7 years I built my jewellery brand around a part-time teaching job, answering customer messages from the school toilets. No city contacts, no audience, no help. Just me, working it out as I went.
How I got here, the short version
- 01The beginning
A bench in a bedroom
I grew up in a small village in South Africa and learned to make jewellery in London, at a bench squeezed into a tiny rented bedroom. I loved making things. The business side was an afterthought, and it showed.
- 02The hard years
Everything, all at once
Teaching 4 days a week, making at night, markets at the weekend. On paper, I’d done everything right: a logo, my branding, photo shoots that looked professional, a website that worked. I still wasn’t getting sales online, and I couldn’t understand why.
- 03The turning point
I worked out who I was speaking to
I’d written down my target customer like a good little business owner: “women aged 30 to 50 with money for jewellery”. Tick! Except you can’t talk to an age bracket, so I never knew what to say. Once I could picture her as one real woman, a shop in Seattle found me with about 4,000 followers and ordered 164 pieces, worth US$8,500, in one go!! Then came Yorkshire Sculpture Park, Vogue, Tatler, Glamour, the Anthropologie pop-up and the Swarovski award in Austria, to name a few.
- 04Today
From London to Belgium to Bali
Shops taught me the rest. I’d priced my pieces by looking at my friends and assuming nobody could afford much, until a reputable London jewellery store told me my prices were far too low to work for either of us, and sent me away with their proper pricing strategy. I did the maths properly and ended up in over 30 shops around the world. Now I teach jewellers what took me a decade to work out, from a desk in Bali.
Those years taught me pretty much everything about what makes a jewellery business sell. The brand first. Then an Instagram account that brings the right people to you without any pushy selling. And then shops: what a buyer needs to see, and how to approach them even when it makes you nervous. That’s what I teach now in Magnetic Jewellery Brand, InstaGold and Get Stocked. It took me years to work out on my own, and you shouldn’t have to!
From my own jewellery business
Shops taught methe rest.
What I believe
Sales don’t come from shouting louder.They come from knowing exactly who you’re speaking to, and showing up with the confidence to match.
Jewellers just like you
They started exactly where you are. Look where they are now.
Markets with no sales. Likes but no orders. No idea what to charge. Every jeweller here started somewhere you’ll recognise! What changed things was a plan that fits her brand, not one copied from somebody else. And you’re closer to that than you think.
Heather: from £0 to £600 at a market
Two markets, no sales. Within weeks of building her brand foundations, her next market brought in £600.
Una: Instagram finally feels easy
“It’s a really great system that you created. It changed the way I look at reels and Instagram in general. It just feels so much easier now and I already have so many ideas.”
In their own words
When I first started following your content on Instagram, everything you said made complete sense to me, but it wasn’t until I started the MJB course that I could actually understand the steps I needed to follow… The course is very practical and easy to apply… Before, I would always try to guess how to achieve success and sales with my brand, and now I know exactly how to do it!
…the sense of community and just talking to likeminded people. I also find the prompts helpful, and I try to answer as many as I can. It helps me reflect on my own business and everything around it and get feedback.
I attended a galentines party last night where I only knew the host and everyone there loved my jewelry. And all were my target audience! It was so inspiring to see how interested they were when I told them about my brand.
Thank you for all the support and all the effort you put in! It really shows that you’re genuinely interested and passionate about helping us, and that’s much appreciated.
Thank you so much for the Q&A today, and for spending so much time answering my questions and concerns.
A note from me
If you’re reading this on your phone between orders, with a million other things on the list, I see you. Running a jewellery business is about 25 jobs rolled into one, and somehow you’re expected to be good at all of them! You don’t need more information. You need someone who’s done it to look at your pieces, your Instagram account and your prices, and tell you the one simple thing to do next.
That’s what I do. Whether you make your jewellery, design it and have it made, or sell pieces you’ve chosen from other makers, you’re in the right place.
Megan
If that sounds like your kind of thing
You can get your pieces into shops, get found on Instagram, or start with your brand (which makes both of those easier!). Not sure which one? Start Here will help you pick.