A bench in a bedroom
I grew up in a small village in South Africa and learned to make jewellery in London, at a bench squeezed into a tiny rented bedroom. I loved making things. The business side was an afterthought, and it showed.
Hi, I’m Megan
I started at a bench in a tiny London bedroom. Now I live in Bali and help jewellers build brands that feel like them, not like everyone else’s.
In between, I built a 6-figure jewellery business that sold all over the world. My pieces were on the shelves at the Museum of London, Yorkshire Sculpture Park and EC One, and in the pages of Vogue, Glamour and Tatler. I’ve been selling jewellery on Instagram for 10 years.
Your dream business might look a lot like mine, or completely different. Either way, I’ll never copy and paste someone else’s strategy onto your brand. It should excite you and fit around your life, and I shape my support around exactly that.
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I’ve been exactly where you are, and I remember how it feels
I didn’t come into coaching from a marketing agency or a business school. I came from a bench. For 7 years I built my jewellery brand around a part-time teaching job: making at night, markets at the weekend, answering customer messages from the school toilets. No city contacts, no audience, no help. Just me, working it out as I went.
And for a long time it looked like this. Everybody liked my jewellery and hardly anybody bought it. In person it sold. Online, I didn’t know what to say. I posted in a burst after every photo shoot, then went blank for weeks. I copied brands I admired and wondered why it never felt like me. My target customer was “women aged 30 to 50 with money for jewellery”, far too abstract to ever know how to connect with her. And I’d built my whole brand around the fact that I didn’t have much money and couldn’t afford much, so I assumed it was the same for everybody. I priced my pieces by looking at all my friends around me and assuming nobody could afford much.
The confusing part was that, on paper, I’d done everything right. I had a logo. I had my branding. I’d done photo shoots that looked professional. I had a website that worked. Everything looked good and all the systems were there, and I still wasn’t getting sales online. I couldn’t understand why.
The jewellery was never the problem, and neither was the logo. I didn’t know who I was speaking to.
The change came when I finally worked out exactly who my jewellery was for. Once I could picture her, I knew what to post, my page found its look, and I had endless things to say. Then a shop in Seattle I’d never heard of found my page, with about 4,000 followers, and ordered 164 pieces, worth US$8,500, in one go. Yorkshire Sculpture Park invited me to stock. Orders started coming through my own website. Nothing about the jewellery had changed. Everything about how I talked about it had.
Shops taught me the rest. One of the first shops I approached, a reputable London jewellery store, loved my pieces but told me my prices were far too low to work for either of us, and sent me away with their proper pricing strategy. I did the maths properly for the first time, put my prices up, doubted anyone would pay, and sold there every month for years. In the end my jewellery was stocked in over 30 shops around the world, one email and one conversation at a time.
Those years taught me the whole picture of a jewellery business that sells: the brand underneath everything (who your pieces are for, what makes them different and what to charge), an Instagram page that brings the right people to you without hard-selling, and the shop side, from what a buyer needs to see to the email that gets a reply. That’s what I teach now, across Magnetic Jewellery Brand, InstaGold and Get Stocked, and it’s everything I had to work out on my own.
How I got here
Four chapters, and none of them were a straight line
Everything, all at once
Teaching 4 days a week, making at night, markets at the weekend. I followed every piece of advice, copied brands I admired and posted in bursts. Some sales came in. Clarity didn't.
I worked out who I was speaking to
One clear customer, my own point of view, and prices that made sense for both of us. That's when Seattle, Yorkshire Sculpture Park, Vogue, Tatler, Glamour, the Anthropologie pop-up and the Swarovski award in Austria happened, to name a few. Not a formula. Clarity.
From London to Belgium to Bali
The brand grew enough for me to leave teaching and move abroad. Now I teach jewellers what took me a decade to work out, through my courses and the Visibility Lounge, from a desk in Bali.
Jewellers just like you
They started exactly where you are. Look where they are now.
Markets with no sales. Likes but no orders. No idea what to charge. Every jeweller here started somewhere you’ll recognise, and turned it around with a plan built for her brand, not a copy of someone else’s. There’s no reason you can’t do the same.
Jo: a wholesale order from Paris
She joined wanting to take the next step with wholesale. By the end of the 6 weeks a shop in Paris had ordered 92 pieces, €7,532.
Maria: 17 yeses from 25 shops
She approached 25 shops and 17 said yes. 3 months later she was in 12 stores and had hired her first assistant.
Heather: £0 at her first markets, £600 at the next
She came to me after two markets with no sales. Within weeks of building her brand foundations, everything shifted.
Sadie: a sale every week for 7 weeks running
She came to me feeling stuck and unsure how to get consistent sales. She went from sporadic orders to a sale every single week.
From 20k a year to 37k in a quarter
Nothing about her jewellery changed. She put my Instagram advice into practice, changed how she talked about her pieces, and ended the first quarter with 37k in sales, when a whole year used to bring 20k.
Una: “so much easier now”
“It's a really great system that you created. It changed the way I look at reels and Instagram in general. It just feels so much easier now and I already have so many ideas.” Una, InstaGold.
Sales don’t come from shouting louder. They come from knowing exactly who you’re speaking to, and showing up with the confidence to match.
That’s not a motivational quote. It’s what I lived, and it’s what I watch jewellers prove every time they stop following someone else’s playbook and build something that’s theirs. Instagram’s job is to make the right person want to be part of your world. The selling happens on your website, in shops and in your emails, and I’ll never teach you to hard-sell in a caption.
Megan
A few things worth knowing about me
I'll tell you what's actually in the way
I'm not here to hype you up and send you off feeling good but vague. You'll know exactly what's holding you back, because I'll tell you, kindly and directly, and then we'll fix it together.
I've done every job you're doing
Making, pricing, photographing, posting, pitching shops, packing orders, chasing invoices. Jewellers wear 25 hats. I've worn all of them, and I know which ones matter this month.
I don't believe in hustle
I built my brand around a part-time teaching job, so everything I teach is built for a real life: simple steps, done consistently. Not 8 free hours a day and limitless energy.
If that sounds like your kind of thing
Start free, or have a look at the programmes. Whether you make your jewellery, curate it, or design it and have it made, you’re in the right place.